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Thursday, February 18, 2016
Rebranding the City of Whyalla
The City of Whyalla has entered into a rebranding process in an effort to better position Whyalla for the future.
The council has appointed Algo Mas Marketing to undertake a total rebrand of the City of Whyalla.
The rebrand will see a new logo designed, accompanied by a rejuvenated ‘strap line’ that will be rolled out across the city’s infrastructure, services, and amenities.
As the first step in the rebranding process, the council is inviting members of the community to have a say on the future image of the city.
A public forum will be held in the foyer of Middleback Arts Centre on Thursday, March 17, with engaging activities being offered to the community to encourage participation.
Residents are invited to attend the informal event between 4pm and 8pm, and can spend as long as they like undertaking the activities being offered.
Whyalla City Council acting mayor Tom Antonio said he was excited about the council entering into this process to better position itself for greater promotion across the state and the nation.
“In such a volatile economic environment, it is essential that we are doing everything we can to promote ourselves, and a big part of that comes from our visual image,” Mr Antonio said.
“Our logo reflects who we are as a city and as a community, and the current logo is considerably outdated and unreflective of what Whyalla stands for.
“The rebrand will act as an opportunity to better promote the City of Whyalla as a modern and progressive city, culminating in more investment from outside industries and an increased perception of Whyalla as a tourist destination.”
The rebrand will involve an extensive community engagement period, and residents are expected to play a major part in the development of a new brand for Whyalla.
“I am looking forward to seeing the public getting involved in this process when we open it up to the public for consultation,” Mr Antonio said.
“This won’t be your regular public consultation process; we want to involve our residents and get their creative juices flowing by inviting them to participate in fun activities that will help us in the development and design of a refreshing new logo and strap line.”
Further information about the rebrand process, and the public consultation period will be announced in coming weeks.