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For immediate release
Thursday, October 11, 2016
Implementation of new brand begins
The exciting task of rolling out Whyalla’s new brand is about to begin, with council staff taking stock of the previous logo’s use and preparing to replace it.
The council began its rebranding process in November 2015, and since this time council staff have been actively preparing for the implementation stage of the project, running down stationery stocks and timing projects to align with the roll out of the new brand.
Whyalla mayor Lyn Breuer said the council acknowledged the potential cost implications of rolling out the new brand, but assured the community that every measure had been taken to ensure the project had a minimal impact on the council’s budget.
“Council staff have been actively preparing for the roll out of the new brand for a number of months now, and have been budgeting accordingly to ensure the implementation of the brand’s roll out falls within the council’s normal operational activities,” Ms Breuer said.
“We have invested in the development of a new brand, and the implementation phase will have cost implications, however we are rolling the brand out effectively so that the overall aim to positively reposition Whyalla is achieved.
“Ultimately the development of a new brand is an important investment for Whyalla, particularly given the economic crisis we are currently facing.
“It is absolutely critical that we reposition ourselves as a city with more to offer than just industry; we need to recreate Whyalla’s image in order to diversify our economy, regardless of the outcome of the Arrium situation.”
Residents will soon see the new brand on many of the council’s assets, such as its vehicles, promotional material, signage and documentation.
A crucial part of Whyalla City Council’s strategic plan for tourism development is the installation of directional signage aimed at tourists and grey nomads.
In an effort to achieve the key deliverables from the tourism strategic plan, the council has taken the opportunity to align the development of tourism signage with the roll out of the new brand.
“The new tourism signage that is due to be installed over the coming weeks looks absolutely fantastic and is certain to send many more visitors our way,” Ms Breuer said.
“The artwork on the signage has been aimed to promote the city to tourists, and really highlights the wonderful assets we possess, and coupled with the new brand, I am confident it will also ignite a great sense of pride from the community as well.”
Whyalla’s new brand can be viewed at the council’s website, www.whyalla.sa.gov.au