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The crucial development of a new brand for the City of Whyalla has been completed and is set to be rolled out across the city.

The council began a rebranding process in November 2015, engaging experienced consultants Algo Mas Marketing to undertake the extensive process involved with developing a new city brand.

The process included extensive public consultation, city profiling, and the development of imagery representative of the city.
The council officially adopted the new brand at its June council meeting, and since this time council staff have been busily finalizing the relevant documentation to allow for a roll out of the brand.

A recurring theme that came through powerfully throughout the engagement process was the incredible, natural environment and uniqueness of Whyalla, and its caring community that values diversity and a strong history and culture.

Inspired by Whyalla’s creative and arts community, the brand developers visualized all of these wonderful attributes of Whyalla as paint strokes coming together to encapsulate in the form of a sphere, which also presents as a wave, referencing the city’s costal characteristics.

The colour palette of the new brand was inspired by colours from Whyalla’s landscape which were taken directly from its sea, sunset sky and land.

The typography used touches on Whyalla’s industrial past, while also referencing its natural surrounds, reminiscent of the cracks seen on the shingle beach, and highlighting the community’s ability to come together and look towards the future.

‘Unearth’ has been adopted as the city’s rejuvenated strapline, which will be used to promote Whyalla’s tourism and economic development activities.

The strapline will be used in a suite of words, such as ‘Unearth opportunity’, ‘Unearth the lifestyle’, ‘Unearth beauty’, suggesting that there is a lot more to be discovered in and around Whyalla than many may believe.

The results of the public consultation process and extensive city profiling were used to develop a new logo, accompanied by a rejuvenated ‘strapline’, which will now be rolled out across the city’s infrastructure, services, and amenities.

The logo appears on City Council publications and stationery, and is available to local organisations and groups wishing to incorporate it within their own programs and promotions. The Tourist Centre has developed a range of souvenirs featuring the logo. These include T-shirts, polo shirts, stickers, cloth badges, stubby holders, caps, teaspoons, badges, glassware, pennants, etc.

Graphics for downloading

To download these graphics and style guide, click the icons below. If your browser displays the graphic rather than offering to download it, you may have to right click on the thumbnail and select 'Save As'.

Please read the Brand Guidelines as it is imperativethey are adhered to.

Whyalla Logo CMYK(141 kb) Whyalla Logo CMYK_Stacked(619 kb)
Whyalla Logo MONO(133 kb) Whyalla Logo_MONO_STACKED(1331 kb)
Whyalla Logo_REV(573 kb) Whyalla Logo_REV_STACKED(1193 kb)

Conditions and Regulation of usage

Brand Guidelines - V1(6446 kb)

Standards - commercial use

In addition to the 'Conditions and Regulations of usage', standards - general use, the following applies:

1. The Whyalla City Council retains all commercial rights to the use of the Whyalla City logo.
2. No business, organisation, or individual shall use the Whyalla City logo in any commercial manner for profit or fund-raising whatsoever without the prior written consent of the Whyalla City Council. A royalty, to be determined at the time of authorisation, will payable to Whyalla City Council for each commercial item produced.


Authorisation for use of the logo can be obtained from:

Media & Communications Manager

Whyalla City Council

PO Box 126, Whyalla SA 5600
Ph: (08)8640 3444

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City of Whyalla
PO Box 126
Civic Building, Darling Tce
Whyalla SA 5600
Tel: (08) 8640-3444
Fax: (08) 8645-0155